When McDonald's announced its improvement plan last year, one fast-food CEO was not impressed.
Freshii's Matthew Corrin sent an open letter to McDonald's, offering to partner with the struggling fast-food giant.
After Corrin founded the chain in 2005, Freshii expanded in the midst of a crippling recession to more than 100 locations worldwide.
Such growth is impressive for a chain focusing on fresh produce and antibiotic- and hormone-free meats, as well as a wide range of vegetarian options.
While on a trip to Boston, I decided to swing into the nearest Freshii to see whether this chain had what it would take to turn around the health of the fast-food industry.
Freshii hasn't broken into the New York City market yet, but it has stores in several major US cities, including Los Angeles, Miami, and Minneapolis. I visited one of its three Boston locations at 185 Dartmouth St., next to Copley Square.
The interior is bright and clean, with solid-wood tables. You can see the entire food area behind the sneeze guards — no hidden kitchen.
The decor isn't whimsy, but it's not sterile. The restaurant feels clean and young — targeting the millennial demographic.
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